Subi vs Seal
Seal charges by subscriber count, no transaction fee, topping out at $25 a month for 500 active subscriptions. Subi charges by subscription revenue. The two models answer different questions, and the right one depends on how many subscribers you have and how much they spend.
The short version
Within Seal's published range, their monthly fee is lower than ours. Past 500 subscriptions, their pricing is custom and unpublished.
Seal gives 30 days to trial; we give 7 plus a 3-month money-back guarantee.
These are genuinely different pricing models. Seal prices by how many subscribers you have; Subi prices by how much subscription revenue you process.
What you would actually pay
Monthly cost at different volumes of subscription revenue processed. Subi figures from our own billing configuration; Seal's Legend plan ($24.95/mo for up to 500 active subscriptions) shown for reference. Seal prices by subscriber count, not revenue, so the comparison is approximate. Both checked 1 September 2026.
| Monthly subscription revenue | Subi (best-fit plan) | Seal (Legend) |
|---|---|---|
| $5,000 | $109 on Starter | $25 |
| $15,000 | $239 on Subi | $25 |
| $50,000 | $519 on Subi | $25 |
| $100,000 | $879 on Subi Plus | $25 |
Where Seal is the better choice
We would rather you pick correctly than pick us.
- →You have fewer than 500 active subscribers and want to keep costs as low as possible. $25 a month with no transaction fee is hard to beat.
- →You want a longer trial. 30 days is over four times our 7-day trial, even with the money-back guarantee behind it.
- →You are already running Seal and it is working. Migration is real work and inertia is a legitimate answer.
Where Subi is the better choice
The cases where a different pricing model and no subscriber cap point our way.
- ✓You have more than 500 active subscribers or expect to get there soon, and you want published pricing that covers you without a negotiation.
- ✓You prefer pricing tied to revenue rather than headcount. A subscriber count cap means you pay the same whether each subscriber spends $5 or $500 a month, and it forces an upgrade conversation every time you cross a threshold.
- ✓You want subscriptions, memberships and bundles from one app rather than assembling them.
If you do decide to move
Subscription migration is not a CSV import. Existing contracts have to keep billing on their own schedules, with their own discounts, without asking your customers to re-enter anything.
Talk to us first with your numbers. We will tell you which plan fits and what it will cost.
We map your existing plans, discounts and billing dates before anything moves.
Contracts transfer with their schedules intact, subscribers do not re-subscribe and do not re-enter payment details.
We stay on it through the first billing cycle, which is the one where problems actually surface.
Questions merchants ask
Will my subscribers have to sign up again?
No. Contracts move with their existing billing dates and discounts. Asking subscribers to re-enter payment details is how a migration loses customers, so the process is built to avoid it.
Is Subi cheaper than Seal?
Not within Seal's published range. Up to 500 subscribers, their flat fee is lower than any Subi plan. The difference is what happens past 500: our pricing is published and scales with revenue, theirs is custom and unpublished.
Why is this comparison harder than the others on this site?
Because the two apps price on different axes. Seal prices by subscriber count; Subi prices by subscription revenue. A store with 200 subscribers spending $50 each and a store with 200 subscribers spending $5 each look the same to Seal and very different to Subi. Neither model is wrong, they just answer different questions.
Still weighing it up?
Bring us your numbers and we will tell you which plan fits, honestly. 4.9 stars from over 890 reviews on the Shopify App Store.
›Talk to us about switching