The People Who Make Commerce More Human
A global team united by care, simplicity, win-win growth, and a commitment to building quality that lasts.
What we stand for
Two dynamic offices that foster collaboration and creativity.
Every merchant, every customer, every piece of feedback matters. Caring is not a feature. It's our identity.
When merchants and customers grow together, everyone wins, including us.
We redesign until things feel effortless. Simplicity is our craft, not a compromise.
We don't chase trends. We build the most reliable, trustworthy experience possible, always.
How It All Started
Subi (formerly Subify) was born in 2021, inside Hengam, from a simple question: how can we help merchants create sustainable, recurring revenue while delivering real value to their customers?
The launch of Shopify's Subscription API opened the door. We began as a subscription app with a smoother, more intuitive experience. But as we grew, one truth became clear: subscriptions alone were not the future. Relationships were.
Koorosh Seyedzadeh is one of Subi's cofounders. You can follow him on LinkedIn.
A Relationship Commerce Platform
Subi helps merchants build long-term connections, not just recurring payments. Relationship Commerce blends Subscriptions, Memberships, Bundles & Subscription Boxes, and Loyalty Programs into one experience that strengthens trust, retention, and mutual value.
A 40-Person Team Across Three Countries
We're a 40-person international team united by a shared mission to help merchants build relationships that last. Our headquarters sits in Richmond, in the Greater Vancouver Area, right beside the Fraser River.
From product and engineering to merchant success and design, our distributed team works across time zones to deliver world-class quality, empathy-driven support, and continuous innovation.
Our Vision for the Future
We see a world where commerce is connected, human, and collaborative. As AI automates more transactions, the real advantage merchants own is their customer relationships, and Subi is the platform where those relationships thrive.
