Bring paused subscribers back.

Subi can now email subscribers who have been paused for a long time and let them come back with one click. You turn the reminder on yourself, and it stays off at every shop until you do.

Each reminder email carries a Resume button that works without signing in to the portal. The button opens a page that states what the press will charge before the subscriber confirms, and the page after it says what the press did. A resume can charge the card the same day, so the page spells that out rather than surprising anyone.

Where to turn it on:

• Settings, in the notification settings, has a new row for the resume reminder.
• While reminders are off, pressing "Contact customers to resume" on the long-paused warning in your subscription list now opens a confirm. The confirm says whom the reminder reaches and whom it leaves out, and you can still choose "View subscriptions" to filter the list as before.

A few things to know:

• One email goes out per pause.
• The resume link is single-use and is valid for up to 7 days.
• The link stops working once the subscription is resumed, paused again through Subi, or cancelled.

Why it matters: subscribers paused before restart dates existed stay paused until someone acts, and nothing told them they could return. This gives them a way back that you control.