Improved

Improved: win-back emails now say the offer in plain words

Retention

A cancelled subscriber who gets your win-back email now reads the offer in plain words, such as "20% off your next 3 orders", "15% off your next order" or "$5.00 off your next order". Before, the same offer could read "15% off for next 1 cycle" or "CAD5 off for next 1 cycle".

The new wording is used in every win-back email, including campaigns you already have, and in the banner line that the email's link opens in the portal. For subscribers paying in your shop's currency, amounts follow your shop's email money format. A gift offer's line is unchanged.

The email preview in the campaign editor now shows the same offer line.

A new campaign you create now starts from a new default email. Its first step has the subject "{offer_description} to come back to {shop_name}", and its button reads "Restart my subscription". Campaigns you have already created keep their own email text; only the offer line inside them changes.

Beyond Subscriptions

Launch and scale recurring revenue on Shopify in days, not months.

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