See where subscribers are headed

The Subscribers section of Subi's analytics Overview now includes a Projected Active Subscribers card, forecasting where your active-subscriber count is headed over the next 6 months.

The projection is built from your store's own churn rate and new-subscriber trend over the trailing 6 months, always calculated forward from today rather than tied to whatever date range you have selected elsewhere on the page. Because a single point estimate can be unreliable for many stores, Subi shows it as a range — "Estimated range X – Y over the next 6 months" — alongside the projected headline number, so you can gauge both the direction and the uncertainty of the trend.

The card sits below the existing Subscribers KPIs, next to the Active Subscribers chart. It needs at least 6 months of subscriber history to produce a projection; stores that don't yet have enough history, or whose trend can't be projected responsibly, won't see the card at all rather than a misleading estimate.

This gives merchants a forward-looking view to complement the historical subscriber counts already on the page — useful when planning inventory, staffing, or growth targets around where the subscriber base is trending, not just where it has been.