Build custom reports in Analytics
A new Reports tab in Analytics lets you build custom reports with filters, chart visualizations, and selectable time granularity.
Analytics now has a Reports tab where you can build your own reports instead of relying only on the standard dashboards. Pick the data you care about, shape it the way you want, and read it as a table or a chart.
Filter to exactly what you need
Apply filters to narrow a report down to the slice that matters — so you're looking at the segment, period, or category you actually want to analyze, not everything at once.
See it as a chart
Every report can be shown as a visualization, not just a table. Switch to a chart view to spot trends at a glance, and the data automatically sorts by the metric you're charting so the most relevant rows lead.
Choose your time granularity
A time-granularity picker lets you set the level of time detail in a report — view your numbers by the period that fits the question you're asking. Reports also support a future-date mode, so you can build reports that look ahead, not only backward.
Find it under Analytics → Reports. Custom reporting puts the questions in your hands: build the view once, filter it, chart it, and come back to it whenever you need the answer.