Subscriptions now live inside the Shopify customer account

Your customers can now manage their subscriptions inside Shopify's native customer account — the same logged-in account area they already use for their orders. Subi's customer portal is now built as a customer-account UI extension, so subscribers no longer leave to a separate page to make changes. It's one less hop, in a place they already trust.

What customers can do from their account

• Cancel a subscription through a guided cancellation flow.
• Swap products on an active subscription, with a clear swap button.
• Change the order interval so they receive their items more or less often.
• View and manage their subscriptions alongside the rest of their Shopify account.

Make it sound like your store

The account experience is yours to shape:

• Customize the content shown throughout the extension, so the wording matches your brand.
• Edit the swap button text instead of living with a fixed label.
• Set your own order-interval content, so the choices read clearly to your customers.

Because this runs as a Shopify customer-account extension, permissions and routing are handled through Shopify's own account framework, and the experience stays consistent across devices. Existing subscription management you'd offered before carries forward — this brings it into the native account surface and adds the controls customers most often reach for, in the place they already log in.