"More than half of Borobuilt's revenue comes from their subscription services, making it a critical part of their business model. He attributed much of this success to Subi's ability to streamline their subscription management process and improve their customer retention rates."
Brian Norman
FOUNDER
We are thrilled to share the success story of one of our valued customers, Borobuilt.com. Borobuilt.com is a one-stop shop for health, wellness, and fitness, and they have been able to achieve great success in their business by implementing our easy-to-use app.
Boro Built was looking to add subscriptions to their website to increase revenue and offer their customers the convenience of recurring orders and their special subscription box, called “Boro Box”. They chose Subi subscriptions to help them achieve this goal.
The company first began using Subi in Nov 2022 as a way to streamline their subscription-based services, they activated Subi Pro plan to invest on their initial growth. One of the key benefits of using the Pro plan of Subi for Borobuilt.com was the changing discount feature of Subi.
In their Subi dashboard, Boro Built set up a certain percentage of discount for their subscribers' first monthly payment and set the discount to decrease to zero for each subsequent month. Giving a discount for the first month of a fitness nutrition subscription box can encourage customers to sign up by incentivizing them to try the product. This way, customers can try the product without having to commit to the regular subscription cost, raising the possibility of them sticking with it in the long term.
Borobuilt.com's use of Subi subscriptions app has led to significant growth in their subscription-based services. The company has reached about 700 subscribers in less than 4 months, which is a testament to the effectiveness of their subscription strategy.
To accommodate this rapid growth, Borobuilt added a new warehouse to scale their subscription business. The company also leveraged video content marketing and user-generated content (UGC) to promote their Boro Box offering, which helped to attract new subscribers.
One of the keys to Borobuilt's success with Subi was their responsiveness to user feedback, particularly in their community on Discord. By listening to their customers and addressing their concerns, the company was able to improve their subscription service and attract more subscribers.
Borobuilt also personalized their subscription box offering by using a survey before subscribing, which helped to ensure that each box was tailored to the individual subscriber's preferences.
At Subi, we take great pride in our powerful and knowledgeable support team and our expert customer success managers who helped Borobuilt.com with subscription setup, marketing, and other related tasks. During our interview with the CEO of Borobuilt, Brian, he provided further insight into the company's experience with Subi. Brian mentioned that Subi was quick to respond to their feature requests and was able to provide the necessary support to ensure their success with the app.
Brian also noted that more than half of Borobuilt's revenue comes from their subscription services, making it a critical part of their business model. He attributed much of this success to Subi's ability to streamline their subscription management process and improve their customer retention rates.
One of the key features that Brian particularly appreciated about Subi was the customer portal, which provided customers with the ability to easily manage their subscriptions. This helped to reduce the amount of time and resources needed to manage customer requests, resulting in improved efficiency and customer satisfaction.
Finally, Brian mentioned that the company's Boro Box offering has been particularly successful, thanks in part to Subi's ability to set flexible pricing. By offering a subscription box with an irresistible price, Borobuilt was able to attract a large number of subscribers and generate consistent revenue.
Overall, we are thrilled with the success that Borobuilt.com has achieved by implementing our app. The powerful features and ease of use of Subi have allowed them to increase sales, improve customer retention, and streamline their subscription-based services. This, in turn, has allowed Borobuilt.com to focus on their core business operations and customer satisfaction, resulting in long-term growth for the company and helping their customers achieve their health and wellness goals. We are honored to be a part of their success story.
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