Subi Success Stories
Never Too Small: From YouTube Sensation to Thriving Print Subscription
Never Too Small partnered with Subi to launch the NTS Sub Club, a quarterly print subscription that turned their YouTube audience into 5,000+ paying members in about 18 months. Subscribers grew by roughly 150% year over year, with sub-1% monthly churn and near-peak retention.
SHREDDY: From Fans to Subscribers
SHREDDY turned a highly engaged fanbase into a true membership engine, using Subi to make subscriptions the natural way to stay consistent with their routines. Since launch, their active subscriber base has grown by roughly 3,900%, with ~40% YoY growth over the last year and ~98% in-month retention throughout 2025.
HeyKeratin: Boosting Recurring Revenue with Subi-Powered Subscriptions
HeyKeratin turned one-time hair care purchases into a 5,000+ member subscription program by making “subscribe once and stay consistent” the default. With Subi powering seamless renewals, self-serve controls, and predictable delivery, they’ve grown subscribers by 150%+ YoY while keeping churn under 2% and retention above 98% from peak.
Boro Built Case Study
Borobuilt.com's use of Subi subscriptions app has led to significant growth in their subscription-based services. The company has reached about 700 subscribers in less than 4 months, which is a testament to the effectiveness of their subscription strategy.
