The People Who Make Commerce More Human
A global team united by care, simplicity, win-win growth, and a commitment to building quality that lasts.
What we stand for
Two dynamic offices that foster collaboration and creativity.
Every merchant, every customer, every piece of feedback matters. Caring is not a feature. It's our identity.
When merchants and customers grow together, everyone wins — including us.
We redesign until things feel effortless. Simplicity is our craft, not a compromise.
We don't chase trends. We build the most reliable, trustworthy experience possible — always.
How It All Started
Subi was born in 2021, inside Hengam — from a simple question: how can we help merchants create sustainable, recurring revenue while delivering real value to their customers?
The launch of Shopify's Subscription API opened the door. We began as a subscription app with a smoother, more intuitive experience — but as we grew, one truth became clear: subscriptions alone were not the future. Relationships were.
A Relationship Commerce Platform
Subi helps merchants build long-term connections — not just recurring payments. Relationship Commerce blends Subscriptions, Memberships, Bundles & Subscription Boxes, and Loyalty Programs into one experience that strengthens trust, retention, and mutual value.
A 40-Person Team Across Three Countries
We're a 40-person international team united by a shared mission to help merchants build relationships that last. Our headquarters sits in Richmond, in the Greater Vancouver Area — right beside the Fraser River.
From product and engineering to merchant success and design, our distributed team works across time zones to deliver world-class quality, empathy-driven support, and continuous innovation.
Our Vision for the Future
We see a world where commerce is connected, human, and collaborative. As AI automates more transactions, the real advantage merchants own is their customer relationships — and Subi is the platform where those relationships thrive.
